National Breaking News

Trustfund unveils new logo, targets young people

Trustfund Pensions Limited has unveiled a new logo to depicts its new business focus.

The Managing Director of the foremost Pension Fund Administrator (PFA), Mrs Helen Da-Souza said in Abuja that the new logo seeks to speaks to the younger generations and distinguish the Pension firm from other ‘trustfunds’ that exist in the country.

The Trustfund Pensions boss hinted that after 12 years of operations and emerging a pacesetter in the pension industry, it is time for the firm to highlights its unique features in its logo.

She explained that the company’s logo which simply says ‘Trustfund’ has been difficult for the public to differentiate the firm from other organisations such as Tertiary Education Trustfund, defunct Petroleum (Special) Trust Fund (PTF) amongst others.

Da-Souza explained: “This confusion reached its peak to the extent that we were frequently asked the question: ‘which Trustfund are you?’ ‘Which Trustfund is yours?’ Today, we proudly unveil the new Trustfund Pensions Limited corporate identity with a competitive differentiation as we pledge to continue to raise the bar and push ourselves to the very best for our customers and stakeholders and indeed for ourselves and our families.”

She also revealed that Trustfund Pensions Limited now has above 700,000 Retirement Savings Accounts (RSAs) under its management.

Mrs Da-Souza disclosed that since inception in 2006, Trustfund Pensions shareholders funds have increased from N334million to N8.1billion as at the end of December 2017.

She added: “Since inception over 12 years ago, Trustfund Pensions Limited has creditably advanced into one of the topmost Pensions Funds Administrators in Nigeria. From managing funds of N42billion in 2006, to managing funds in excess of half a trillion Naira as at today. Our shareholders funds also increased tremendously from N334 million in 2006 to N8.1billion as at December 2017. We ended the year 2006 with 190,000 RSAs and today we have 700,000 RSAs.”

On her part, the Company Secretary of Trustfund Pensions, Monica Ani said the new logo is a part of the company’s trajectory in the last 12 years of existence and an effort towards repositioning the firm for greater efficiency.

Ani explained that while it did not take 10 years to realise the need change the logo, recent happenstances and the need to boost the corporate image of Trustfund Pensions made the change inevitable.

She further explained that reregistering of the foremost pension fund administrator from the public limited company to a private company and existence of the company for about 12 years were landmarks that influenced a need for a logo that clearly showcase what Trustfund Pensions stands for.

Ani added: “After these milestones, we decided to take another look at ourselves and what we wanted. We wanted a brand that speaks to the up and coming generations. In coming up with a new brand, we insisted that what is central and very important to us is to keep emphasising the word ‘trust’ because where money is concerned, trust has to be built. That was why the rebranding team came up with not only the Trustfund Pensions, which let people know that we are in the pension industry, but the colours and style that depict our philosopy.”

Ani insisted that the essence of pension is not about the old generation, saying, “the thinking that pension is about the older generation is a wrong notion. The whole essence of pension is that workers prepare for it when they are young. If they start at young age, they are able to save enough and would not rely on anyone for survival when they grow old.”

The company said the light blue colour represents trust, confidence, technology and stability while the deep blue stands for loyalty, strength and wisdom. The grey symbolises friendship, maturity, imagination, sophistication, security, reliability and intelligence.

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